high Error states
“Something went wrong.”
No reason, no fix, no way forward — the user is just stuck.
UX Checks
AI can write every word in your product.
It can’t tell you if any of them are working.
I find what’s breaking your product’s UX copy — and show you exactly how to fix it. A fixed-scope, fixed-price audit for founders and small teams without an in-house content pro.
By a Senior Content Designer at Meta · 10 years across content design, UX writing & strategy
The problem
Good products lose people to bad words.
Most of the time, founders don’t know it’s happening. Users who drop off in onboarding don’t leave a note. Users who don’t click a CTA don’t explain why. Users who churn in week two don’t mention that an error message made them feel stupid.
01
Confusing onboarding
Users drop off in the first 5 minutes because they don’t understand what they’re doing or why.
02
Broken error states
When something goes wrong, your copy blames the user or leaves them with no path forward.
03
Inconsistent language
The same feature has three different names across your UI, eroding trust without anyone noticing.
04
Misaligned messaging
Your marketing site promises one thing. Your product delivers something different. Users feel misled.
None of these require a full redesign. They require a trained eye and a good edit. An audit makes the problems visible — then you decide what to fix and when.
The offer
One audit. Fixed scope, fixed price.
A complete UX content review — from your marketing site through onboarding and your core UI. You know exactly what you’re getting before we start, and there’s no commitment beyond the audit itself.
- Marketing site — homepage, key landing pages, value prop & headline clarity
- Onboarding flow copy review
- Core UI copy — buttons, labels, confirmations, error messages, empty states
- Navigation & information-architecture language
- Voice & tone consistency across every surface
- Marketing ↔ product alignment check
In scope
- Marketing site — homepage, key landing pages, value prop & headline clarity
- Onboarding flow copy review
- Core UI copy — buttons, labels, confirmations, error messages, empty states
- Navigation & information-architecture language
- Voice & tone consistency across every surface
- Marketing ↔ product alignment check
Out of scope
- SEO optimisation
- Visual or interaction design
- Full copy rewrites
- Analytics or user research
- Implementation — you decide what to fix and when
What you get
Everything you need to fix it.
Delivered as a Google Doc + Google Sheet to a shared Drive folder. Enough to understand the problems, prioritise the fixes, and hand the work straight to your team.
01
Executive Summary
Content-health overview, a severity-coded scorecard, and the top 3 priorities your team can act on immediately.
02
Detailed Findings
Every issue documented with its exact location, why it matters to users, and a specific recommendation — actual copy suggestions, not vague advice.
03
Annotated Screenshots
Every finding paired with a screenshot showing exactly where the problem lives. Hand it straight to your developer or designer.
04
Priority Action Tracker
A Google Sheet your team can use to assign, track, and check off fixes. Sortable by severity, area, and owner.
05
30-Min Walkthrough Call
We review the audit together so you understand every finding and can ask questions before your team implements.
06
What’s Working
A section dedicated to what you’re doing right — so when you make changes, you know what to protect.
How it works
Four steps. One week.
01
Intake call
30 minutes to understand your product, your users, and what’s worrying you most.
02
I review
I go through your product systematically, documenting every content issue against a consistent framework.
03
Report delivered
You receive the full audit in your Google Drive within 5 business days of the intake call.
04
Walkthrough
We review the findings together so your team can start implementing with confidence. Questions welcome.
What I need from you
- Access to the live product (URL or test-account credentials)
- Any existing brand or voice guidelines, if they exist
- Figma or design files — optional but helpful
- 30 minutes for the intake call
No lengthy onboarding, no project-management overhead. The intake call is the only synchronous touchpoint before delivery — everything else happens asynchronously on my end.
About
The same standard I apply at Meta — applied to your product.
I’m a Senior Content Designer at Meta, where I work on Facebook — one of the most-used products in the world. Before that, I spent 10 years across copywriting, content strategy, UX writing, and content design.
That work has given me one thing most founders don’t have access to: the ability to look at a product’s copy and see exactly what’s quietly costing them users. I’ve reviewed hundreds of flows, flagged thousands of copy issues, and helped teams understand why the right words at the right moment change everything.
The differentiator is evaluative judgment, not generation. AI can write your onboarding, your error messages, your CTAs. The copy isn’t necessarily bad — it just hasn’t been looked at by someone who knows what to look for. Recognising quality in UX copy is a skill, not a taste.
Let’s find what’s costing you users.
Free 20-minute intro call — no commitment required.